Writing
Archviz, real-time 3D, and the business of making people believe in spaces that don't exist yet.
A hands-on comparison from someone who shipped both to GCC developers: reach, load times, the interface, live data, and the daily iteration, with code on both sides. Why the browser became my default for interactive maquettes and twins, and the honest cases where Unity still wins.
An interactive maquette that shows a fixed unit list is a brochure. Wire it to your CRM and it becomes the sales floor: units reflect real status in real time, a tap becomes a qualified lead, and nobody sells the same apartment twice. How I build that in the browser, with code.
Buyers don't commit to pixels, they commit to certainty. What fifteen years of selling unbuilt spaces taught me about the difference between a pretty image and a persuasive one, and the deliberate craft choices that move a decision.
Everyone wants a twin for the buyers. The one that pays for itself is the twin your board, your engineers, and your operations team argue inside of, before the argument gets expensive. A field guide to spending the budget where it returns.
